Well, it’s official.
I’m insane.
Or at least within farting distance of insanity.
And before you laugh, just know YOU are probably insane, too — especially if you’re a long time reader of my emails.
I ain’t just “whistlin’ dixie” here, either.
Check this out:
Recently, I saw an article about a study saying the line between genius and insanity is “wafer thin”, and that the ability to make bizarre and unusual associations is often possessed by both the insane and so-called “creative geniuses.”
Interesting, isn’t it?
Now, I don’t claim to be a genius by any means.
Not even close.
So please don’t misunderstand.
That word “genius” gets way overused — and applies more to the likes of Mozart, Shakespeare and Edison, than to fanboy copywriters with a love of popular entertainment and bad jokes.
But, I do make LOTS of bizarre associations.
Especially in my daily emails and ads.
It’s my “mark”, so to speak.
The thing I do that few other marketers either know how to do or are too “professional” to do. In fact, in my upcoming Street Smart Email System I spend time on this very subject (complete with examples).
But I don’t do it just because it’s fun.
I do it because it’s profitable.
It keeps people interested.
And it sticks out in the inbox like an honest man in Washington, DC when surrounded by goo-roo emails beating their chests about their latest launch or sale.
And you know what?
You can write “insanely” profitable emails, too.
Just grab your straightjacket and wiggle on over to my email marketing “asylum” at:
Be sure to jump on the nofication list.
Launch day customers get a crazy big discount.
Ben Settle
