Recently I re-watched the movie “Second Hand Lions” — about a neglected boy with a flakey mother sent to live with his eccentric great-uncles on a Texas farm.
One of the great uncles was an adventurer & soldier.
And the other uncle tells the boy about those adventures.
Anyway, his uncles are bored, with more money than they can ever spend, and one of the things they do to pass the time is sit around and wait for traveling salesmen to show up and then use them as target practice.
Such is their contempt for sales people.
Until, one day, the boy says:
“Why not see what he’s selling? Maybe it’s something you want to buy.”
And so, they do.
And, they end up not only buying all kinds of things they love to buy, but start liking the salesmen too.
There’s a lot of sales lessons packed in that scene.
Most of it “between the lines.”
Like, for example, the power of selling what people want to buy. Or the impact having someone “vouch” for you before selling someone can have. Or why it’s much wiser to sell yourself before selling your products/service to someone. And the list goes on and on and on, longer than a second hand copywriting goo-roo’s 50+ word mega-headline selling yet another eBook about how to make muney online.
But the most important lesson?
Is the raw contempt people have for strangers who try to sell them something.
It’s pure law of the jungle:
We run from those who pursue us, and pursue those who run from us.
99.99999% of anyone selling online is always pursuing.
Yes, even your favorite goo-roos with their mega funnels or whatever.
That’s why so many people have so much contempt for them.
But guess what?
The upcoming January “Email Players” issue will be showing you how to use this phenomenon with all your sales copy where people pursue you, instead of you pursuing them — including with your emails, sales letters, videos, social media, webinars, one-on-one sales, or any other kind of selling and/or persuasion you do — and this includes customer service if you apply this technique during such times.
The deadline to subscribe in time to get this issue is coming up fast.
Here’s the link:
Ben Settle
