One of my biz “heroes” is Bruce Barton.
I’ve rapped about him before.
In fact, it was just a couple weeks ago.
It was the email about how he taught the lesson of Joseph in the Bible. How Joseph was the top dawg in Egypt (second only to Pharaoh) and everyone knew him.
At least, until he joined the “choir invisible.”
After that, a new king arose who had no idea who Joseph was.
And he then went from celebrity to nobody.
Ouch.
The lesson?
It’s very easy to be forgotten, and it’s extremely important to stay in your market’s psyche at all times.
Well, guess what?
There’s more silver in them Bruce Barton hills.
Just pick up Joe Vitale’s “The 7 Lost Secrets Of Success” (which I’m currently re-reading) and you’ll be awash in these kinds of insights. Take, for example, page 32 where Vitale adds to the “Joseph” story by saying how every day new customers are appearing (and, I would add, on YOUR email list). How they don’t necessarily know your story, services or products. And if you don’t tell them about those things they’ll go to whoever they have read about, heard about, or seen advertised. In that sense, these new buyers are the new king… and they know you not!
You gotta keep telling them about yourself.
Let them know who the sheriff is in town.
So get those emails out — every day.
Stay in touch with your market.
And read Joe Vitale’s book.
Somewhere, Barton is smiling…
Ben Settle
P.S. Keep getting asked this “Email Players” question:
“Ben, I don’t yet have your Street-Smart Email system. I know you said it won’t matter but I want to make sure. Is there anything I should be reading or buying to get up to speed?”
Answer:
It’s a non-issue.
Don’t even worry about it.
Why?
Because the first thing I’m sending you upon subscribing is a 100 page book (a real book you can hold in your hot little hands, not a pdf) that’s a sorta Street-Smart Email “cheat sheet” for getting you up to speed. That way, even if you’re brand spanking new to email marketing, you’ll be grounded in the basics of my way of doing email before you even see your 1st issue.
So again, no problem at all.
To get on the discount notification list, go to:
You can also see the pricing and other details, too.
