Just got this comment about a secret I teach in my copywriting book.
Something that not only makes writing ads FAR easier… but makes thinking up ideas, headlines, stories, and anything else you are writing a snap (even if you don’t have a creative bone in your body now).
Anyway, here goes…
Hi Ben,
I’ve had my copy of The Copywriting Grab Bag for 5 days now and have to say it is the #1 copywriting resource I own.
The very first day I spent with your book gave insight that was worth a 5x times the purchase price and then some. Specifically chapter #2 “A Secret Way To Use Video Games to Banish “Writers Block” Forever”.
This technique reminded me of something I noticed in my day to day life. I work as a Patrol Sgt. for a private security company. While on patrol late at night I find great ideas just rolling out of my head. The problem has always been that by the end of my patrol shift and report writing I could not recall these ideas.
After reading chapter #2 on the first day I got up early and ran down to Staples to purchase a digital record that works with voice to text software I own. I take this with me own patrol and record all the ideas that pop in to my head. When I get home I just plug it into the computer and it transcribes them for me to come back to later.
The volume of ideas that I have now is amazing!! The last phrase of your chapter is so true. It is no longer a matter of what to write but what not to!
Thanks for everything
David P. Bell
David, that’s truly awesome news.
Ideas are the LIFE BLOOD of advertising.
I remember getting real excited when I heard the late (great) copywriter Gary Halbert teach how you can get rich from just one idea that’s put into action.
The more ideas you have and test, the greater your chances of massive success.
If you’d like to check out what all the fuss is about with The Copywriting Grab Bag (including what a few of the world’s top marketers are saying about it), just head on over to:
Ben Settle
