Following is arguably the single best “tactical” method of persuasion ever invented.
Frankly I have never seen it not work.
But then again, I have not seen that many marketers or copywriters do it, either.
They’re too scared probably.
Whatever the case, here goes:
My late dog Zoe’s breed was part corgi and basenji. And the basenji part was especially strong with her. And, because of that, she had an instinct to chase things (basenjis are African hunting dogs). Which is why when I first adopted her from the dog shelter they said if she got away the last thing I should do is chase her.
Why?
Because that’d only guarantee she’d run away — flee — from me.
And no amount of yelling, calling, or even outright bribing with treats or food would have changed that. That meant, if she ran away, instead of chasing her, I was advised to do the opposite — and run the other way from her. That way, her instinct to chase would kick in, and she’d want to chase me instead.
That little tidbit of info saved me quite a bit of anxiety over the years.
None of this is “new” to anyone paying attention.
It’s just pure law of the jungle.
i.e., we pursue that which flees from us, and we flee from that which pursues us.
This instinct is embedded in probably every animal on the planet.
Yes, including humans.
And most humans in business go about violating it on a near daily basis while wondering why nobody wants to do business with them, flees from them, takes all their ideas and hires someone else to help implement them.
It happens so often it’s practically a trope:
* Person becomes a coach or freelancer.
* Person starts buying into the wrong training and chases instead of being the chased.
* Person sees it is not working.
* Person then gets desperate.
* Person then gets needy.
* Person then starts chasing even harder, becoming more repellant.
* Person then gets mad at elBenbo for (obnoxiously) saying “I told you so”…
This happens with info marketers, and pretty much anyone else who sells anything I have noticed. But real life works the exact opposite. If you want to get customers & clients chasing and pursuing you, don’t try to attract them.
Try to REPEL them.
I’m not talking about being a jerk.
Although, admittedly, that can work for certain people and in certain markets.
(Usually either damaged people or those used to having their butts smooched)
But it works magnificently.
In some cases it can potentially help get certain customers & clients nearly desperate to pay you.
Call that hyperbole if you want.
But I’ve seen and experienced it many times.
No, I won’t say any of it’s easy.
Probably a lot of marketers will find it hard.
Especially if you are a people pleaser (not a condition I am afflicted with, admittedly.)
But it’s all very simple.
Try it in your emails and see what happens.
Then, go here:
Ben Settle
