I have talked a lot about dopamine addicts in the not-so-hallowed issues of these emails.
I first became aware of this phenomenon while talking to one of my former Oceans 4 Mastermind clients Michelle Spiva, who taught the room about why some people buy one product after another after another… never committing to learning, never even opening the products they buy in many cases — and constantly demanding new products instead. And she explained how they do this because they are literally addicted to the dopamine drip they get when they buy something new.
I call ‘em opportunity-minded buyers.
(As opposed to investor-minded buyers.)
And, I do everything I can to persuade them NOT to buy anything I sell. I don’t want ‘em around. I don’t want their money. And, I don’t want them wasting my time.
I’m not saying they are “bad” people.
But, I have no desire to help them until they sober up, first.
Anyway, sometimes after writing about this one of my readers will ask why not just sell to them then? What does it hurt? Wouldn’t I make way more of the green stuff if I sold to them, even if they never use the product, and just go on to the next bright shiny object?
The answer is:
Yes, of course I would.
I’d multiply my up front sales.
But, I’d also multiply my backend headaches.
Plus, I don’t want to enable them. I don’t want to be like Jesse Pinkman in “Breaking Bad” when he starts selling drugs at addict meetings. It’s just not my bag or how I want to run my business, or the kind of people I want to associate with in any way, shape, or form. And, in the case of my “Email Players” newsletter, one of the perks of membership is they can ask me (via email only) short, quick-to-answer questions I’m qualified to answer. And I don’t want their idiotic questions about why their emails keep getting terrible results selling their latest “make mooney online” (when they haven’t made any themselves…) offer clogging up my time.
Anyway, do what you want, but in my opinion:
If you want less headaches, don’t sell to dopamine addicts.
Especially if you plan to use my wily email ways designed to sell to investor-minded buyers, and not feening dopamine addicts who despise solid fundamentals (like, for example, the list-building method I teach in depth in the February issue next month, which is not new at all, but works like crazy when done right nonetheless…) and are always looking for their next product “fix.”
It’ll still work on the addicts, unfortunately.
But, it’s designed to get the quality buyers.
The buyers most people never get because they pander to the addicts.
More info on the newsletter here:
Ben Settle
