Here’s something to ponder:
My pal (and sometimes business partner) Ryan Levesque has formulated a brilliant way of using surveys to draw information out of a market.
I have never really seen anything quite like it before.
And, it’s some of the most valuable info you can have.
(I’ve seen some of the magic he’s done with it, it’s quite brilliant.)
One of the terms he uses is doing a “deep dive” survey which lets you get deep into your market’s psychology and hot buttons (amongst other things) to pull out what they really want and what kind of offers to sell them without guessing.
I highly recommend learning this.
And, he deserves major props for even making his methods public.
But…
(There’s always a “but”, isn’t there?)
That said, there is also a time to do what I would call a “shallow dive” survey. This is pretty much what a lot of old school direct mail companies who built the entire direct response marketing industry do and have done for the last 100 years of direct response.
It’s also 100% elBenbo-proof.
i.e. anyone can do it.
I’ve used this to figure out what to sell people for the last 14 years and have (mostly) never sold a product to my lists they didn’t already want me to sell them — all from asking a couple questions in one of these “shallow dive” surveys. This, of course, makes selling products as easy as falling off a log with emails (and, really, any other method you want to use).
All you do is jot down this question, push send, and await the replies.
You’ll know with near certainty what to sell your list.
And guess ye what?
I share this tidy little idea in the October “Email Players” issue.
She goes to the printer in a couple days.
Subscribe in time to get it here while you still can:
Ben Settle
