Ye olde email below needs no commentary.
(Red emphasis mine)
It speakeths for itself about how effective my email methodology is:
Gosh Darnit Ben….
Now I may be $20 poorer after buying your Cracker Jack Secrets E-book, but I’m also infinitely richer at the same time.
I work for a tiny company (there are 5 of us) that does internet marketing for a variety of different companies. I’m a young, recent-ish college grad – a student of Anthropology, no less – that took this job over a better paying job in a large corporation with benefits like health insurance and a 401k plan. I saw the potential in how I could have my hand in every piece of pie in this company.
What can I say, I’m a control freak.
Since starting here 6 months ago I’ve completely re-vamped the financial database and helped streamline the work we do in less time and more efficiently. I really don’t know how they were getting along without me (that is actually what the owner says). When the time came to put my hand in the juicy, juicy, sales-pie that was coveted from me, I turned to the InterWebs. I found you, by chance, on a search of how to write a compelling subject line for an email. I read what you had to say, which led me to your blog, which led me to read about you, who you are, and what you do. I subscribed to your email list.
I hated you. I hated your arrogant son-of-a-gun attitude (and your stupid use of the word “ye” like an old English hag) and no-effs-given approach to how things should be done. But yet, I couldn’t pry myself away and my email responses and quality grew and grew. Your email today made me buy this E-Book. I’m not even sure how. I was literally pulling out the credit card without a second thought in some sort of hypnosis.
What I’m trying to say is that while you may receive some testimonials from the biggest names in the online marketing world, don’t forget about us little folk. The folks with a tiny company just scraping by and the college grad trying to make her way in the scary business world.
I’d say thank you, but I wouldn’t want it to go to your head.
Natalie Barrett
What can I say?
I charm like a vampire…
To learn how to write emails that get even people who hate your guts to want to buy what you’re selling, check out:
Ben Settle
