Behold…

One of my droogies sent me some screenshots of a chick named Sammie (not her real name) complaining about me in a Facebook group. What’s amusing is, there are plenty of *legitimate* reasons to dislike me, no need to make any up.

But, that’s exactly what she did.

She writes:

“I asked politely to be removed from his list because his Aweber link doesn’t work, and he told me ‘I wasn’t even on the list.’ I am of course because I receive his emails, as unpleasant as they are. Avoid him. His threatening lawyer’s letter too is an absolute turn off.”

My assessment?

This girl is *tremendous*!

I even told my Facebook ad guy Shane Hunter I must get more people like her on my list. Yes, it’s true she asked to be removed. And, it’s true I told her she wasn’t even on the list. I can’t magically remove someone from my list if they already unsubscribed. And, my *guess* is that probably, she clicked the unsubscribe link, it unsubscribed her, and she didn’t realize it, then when she clicked it again, whereby it showed nothing happening. Thus, when I checked, it did not show her email in the system and she still thought she was on there.

Dames…

But wait, there’s more!

A guy also chimed in about how he’s been following me for years, and seems to think my emails have gotten too political and opinionated (opinionated, yes, duh — but I rarely get political in my emails, she list does he be talkin’ about…)

Plus, he seems to think I’m aiming at:

(And I quote)

“beer-swilling rednecks with dinosaur-like attitudes to life.”

To which my girl above  again replies:

“…it is rare to find such extreme aggression, swearing and rudeness in the field of IM. Our world has grown up and refined mostly. I never accept heavy-duty aggression and my feeling is he is losing the plot and his business is sinking. Successfully people aren’t that angry.”

Ooh.

I have 2 theories about her.

First, as I have lectured my ex-copywriting apprentice about repeatedly, there is a VERY thin line between love and hate. Her hatred of me, for no real reason (the Aweber thing was just silly for her to complain about), *could* be construed as a growing passion and affection for me she’s desperately trying to hide and suppress.

If that is the case, I have just one thing to say to her:

I’m sorry.

No means no, “Sammie.”

It would never work with us, you are way too sensitive for a brash and aggressive Type A bloke like me. There is a mush cookie out there for you somewhere, though. You just gotta look. But the sooner you accept we can never be, the sooner you can move on with your life.

Okay?

Now, off with you…

[Gives her a metaphorical swat on the rear… and sends her on her merry way.]

So that’s one theory.

My second theory?

(Which is FAR more likely than theory 1, let’s face it…)

She’s projecting.

“Projection” — which is what happens when someone projects their own fears, insecurities, pain, etc onto someone else, to cover up their own. (In her case, she’s worried about her own business drying up, etc, and probably is struggling, frustrated, and angry.)

Projection like this is common online these days.

Especially on facebook.

(Where mush-cookie snowflakes abound.)

On another note:

I would love to see these “extreme” aggressive emails. After all, they must have hit pretty close to the mark to get her all riled up like that, and I’d LOVE to see what I did so I could repeat the process in future emails…

Okay, enough mush-cookie soup for the soul.

Let’s move on to the fun stuff:

Me trying to sell you something.

At the link below, you can join the beer swilling rednecks and me as we take over the Internet using email marketing.

However, I can be a bit obnoxious.

I’m bound to offend someone.

And, well, why so serious?

Details here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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