I ever tell you about my cool gun?
Specifially, my newer gun? (I have two, with a 3rd on the way).
It’s a sweet little thing — a Springfield XD .45 acp. Smooth, powerful and I really dig the ammo.
In other words… it kicks boo-tay.
And you know what else?
It also contains a powerful sales and marketing tip you can (immediately) use for whatever you sell, too.
Here’s what I mean:
While buying it at the gun shop, it hit me square between the eyes:
These are some expensive guns.
The one I bought went for about $600.
Which was actually considered a **bargain** at the time thanks to our merry band of newly-elected gun-grabbers (which drove up demand for firearms).
And I realized I didn’t CARE how expensive it was.
I didn’t want some piece of crap at the local pawn shop. Since my life (or my family’s life) could be on the line if I ever needed it, I didn’t want “cheap.”
I wanted quality.
I wanted EXPENSIVE, dang nab it.
And I would have happily paid more if need be.
Which brings me to the point:
Not everyone is a price shopper. Not everyone is turned on by “cheap.” And not everyone is looking for a “bargain basement” deal.
In fact, you wanna know something funny?
There are customers (LOTS of ’em) who will literally refuse to even buy anything cheap. As a high price often means quality, reliability and, in some cases, better social status (a huge hot button).
Bottom line?
If you want to make selling easy, forget the lovers of cheap.
Set your sights on the lovers of quality, instead.
Doing so makes selling like shooting fish in a barrel.
Ben Settle
P.S. For 101 easy ways to sell (in any medium) without using pressure, hype, begging, whining, or doing any blackhat stuff, check out:
