Recently, someone asked me about Google “Sidewiki.”

What do I think about it?

And, how can we keep it from hurting our businesses?

Before I give my solution (and Sidewiki is a problem for ALL Internet marketers), let me ‘splain what it is real quick.

Here’s the low down:

Sidewiki is basically a “frame” Google puts around any website (if you’re logged into Google) so it LOOKS like you’re on a particular site. But, in reality, it’s Google, which lets readers do fun things like say nasty stuff about your product (or you), plug affiliate links and do all kinds of hip “social” stuff like that on the side right next to your content.

Some say it’s like the Internet equivalent of graffiti.

Anyway, so that’s the problem in a nutshell.

What’s the solution?

Drum roll please…

Email.

Yep… plain old 1990’s “retro” email.

Unless I’m wrong, Sidewiki can’t touch your private emails.

Which means, if you start learning how to do most of your selling by email (and not relying mostly on websites) you’ll be WAY less effected.

I’m not saying Sidewiki doesn’t still suck.

And I’m not saying email is the end-all-be-all, either.

But when you understand how to use email so it does most of the “heavy lifting” for you, it blunts the effect of all these cyber punks spraying graffiti on your sites.

I’ll see ya next week.

Ben Settle

P.S. I’m thinking of doing a long, “reveal all” lesson on email writing and marketing early next year.

Not sure exactly when it’ll be.

But I do know it’ll give “my guys” (and gals) a HUGE advantage online.