One of my favorite marketing teachers on Planet Earth is the great founding father of internet marketing as we know it — “Email Players” subscriber Mr. Ken McCarthy.
And, not long ago he responded to one of my daily emails with:
Dude, what are you smoking?
I want some.
These are the best damn headlines I’m seeing ANYWHERE.
I can’t even look at other people’s emails now they see so lame in comparison
When he had me as a guest on his “System Club” trainings at the time, we got into this subject. And the thing I said that is perhaps the #1 thing I can teach anyone about subject lines is this:
Don’t write anything that looks like anything else anyone else is writing.
This is why I think copy & paste swiping is so utterly stupid.
Especially swiping me.
Something I went into great detail in back in the September issue.
Whatever the case, that’s the single most valuable subject line tip I can give anyone.
But, as far as the “how tos” of writing subject lines?
That’s where my “Email Players Skh?ma Book” comes in.
It shows 13 ways to write email subject lines that work like crazy. But, only if you are willing to think originally and make sure the content of those subjects lines don’t look like anything anyone else is writing, including people who use my methods.
I know this goes on mostly deaf ears.
This industry is full of idiots who can’t think for themselves.
I used to naively think they weren’t actual idiots.
I figured they were capable of thinking for themselves, but just too lazy to.
Nowadays?
I believe they are intellectually incapable of independent thought and legitimate idiots. And, if that describes you, be honest with yourself, as the last thing you should be doing is wasting any money on anything I teach or sell or even reading my emails at all.
But if you are an independent thinker…
If you are capable of rational & creative thought…
If you have the character to stick with me over the long run, and not just join & quit after a few months like the new product junkies & marketing hobbyists who spend all day on social media like flies on the same turd merely talking about marketing & copywriting…
And, if you want to learn my ways, subscribe to “Email Players”.
The book I mentioned above comes with the subscription.
The deadline to get the milestone 100th issue is coming up fast, too.
It doesn’t talk about subject lines.
But, it does talk about something you can apply to your copy – nobody else to my knowledge is teaching, must less doing – that can radically amp up your sales & response.
Here’s the link to subscribe in time to get it:
Ben Settle
