Hey Ben, got a question for you (feel free to use it as content)
Context: I’m ready to ship a print newsletter to a list of companies I believe are my Dream 100. Most don’t know who I am. But I’ll give them a heads up via email, using all the principles I’ve learned from you over the years. The goal of the newsletter is to position myself as an authority and, ideally, partner up with them in the future.
Question: Out of the top of your head, what are 3 pieces of advice for me?
I’m being intentionally broad here despite doing (I believe) a lot of things right. So even if you tell me something I already know, it will still help because it will reinforce that I’m on the right track.
Probably it’d be:
1. Don’t look at these clients merely as clients but potential JV partners
2. Be more useful and of service to these clients than anyone else possibly can or is willing to
3. Any clients you talk to, if they say no, ask if they know of any colleagues who might be interested in your services, with an intro if they’re willing. And the ones who do talk to you, and you work for them, the second they compliment your services, ask if they have any peers or colleagues they think might be interested in your services, with an intro if they’re willing.
That was my advice.
And I agree with him that it could be useful for a ho’ bunch of others on my list.
And so here we are.
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Ben Settle
