Couple weeks ago while speaking at Ray Higdon’s personal branding bootcamp I had lunch with the authors of the smash hit book “Go For No”.
I’d been a fan of their for years.
And, afterwards they sent me their book.
In the envelope was a nice card and a smaller card, written in a child’s handwriting, that said:
One day I asked my daddy for a cookie but my my daddy didn’t let me have a cookie. So I asked for a cookie but he didn’t let me have a cookie. So I asked for a cookie and he didn’t let me have a cookie. So I asked for a cookie he let me have a cookie. The end.
I wrote them back and immediately said:
That is probably the single best example of the power of daily emails (or any kind of relentless follow up selling anything).
So simple.
So easy.
So simple and easy even a child can grasp it — even if the average opportunity-minded goo-roo fanboy looking for “cool ninja tricks, man!” will never grasp it, constantly floating from one technique, tactic, and trick to another.
Selling ain’t complicated.
Nor should it be.
Which is why my email methodology works so well for so many.
It ain’t based on complexity.
It’s based on simplicity.
The kind of simplicity anyone can use to start writing emails your list eagerly looks *forward* to reading and buying from — day after day, week after week, month after month, year after year, and, yes, decade after decade.
If you’re ready to let go of complicated it can work for you.
If not?
Then get ye behind me.
The rest of us have work to do.
To see a ridiculously simple way of writing emails based on a dead psychologist’s brilliant work, check out the March issue of “Email Players” — which goes to the printer in a few days.
Here’s where to subscribe while you still can:
Ben Settle
