You can’t make this stuff up…
A while back I handed over a product and autoresponder series I’d created with a high conversion rate to a traffic guy who could better exploit it. This is, by the way, a good way to leverage your emails if you’re not a traffic guy. Better to hand it over to someone who can exploit to thousands of people per month, instead of just hundreds per month.
But, I still help out with it.
Specifically, answering product questions, etc.
(Since I know the product backwards and forwards.)
Anyway, one of the emails in the sequence has the word “black sheep” in the subject line (talking about how the product is ever at odds with the mainstream on health related matters — i.e. the “black sheep”). To which a blue flame special responded with accusations of racism and using negative stereotyping, and demands to take his righteous self off the list, yada yada yada.
Yes, even though the term has nothing to do with race.
(And never has.)
I shot back:
Only a moron would read ‘race’ into that idiom. Don’t worry little snowflake, I already banned you
Mean spirited?
Maybe even a bit dickish?
Yep.
It’s all part of the Settle way of doing business as an anti-professional (as opposed to a professional or unprofessional).
Being an anti-professional is not about kissing ass.
Or playing by someone else’s rules.
Or getting all the customers you can.
Just the opposite.
It’s about refusing to do business with unreasonable people.
Playing by your own rules.
And, yes, separating the sheep from the goat customers.
(Heh.)
All of which brings me to the point:
When the snowflakes and mush cookies looking for boogymen to point fingers at come a knockin’ at your door, don’t supplicate to them or try to prove you’re a good guy or whatever (what professionals do).
Instead, mock them.
Tell ’em to take their ball and leave.
Then, ban them from coming back.
Let ’em weep and gnash their teeth somewhere else.
Hey, speaking of the traffic guy I mentioned above:
He’s a master at PPV to get traffic.
(Pay per view or CPV – cost per view)
It doesn’t get as much press as facebook ads or google ads or solo ads, etc — but it’s extremely effective, cheap (super cheap) and, can get you some of the most targeted leads you can find.
And guess ye what?
I interviewed him about how he uses PPV every day.
Specifically, how he gets dirt cheap (we’re talking pennies per lead) targeted traffic in even hyper competitive markets (like golf, dating, weight loss, etc)… and how even complete traffic numbskulls (like me) can do the same.
Anyway, it’s in the September “Email Players” issue.
(As a bonus training.)
Subscription details at:
Ben Settle
