The book I’m most proud to have published is actually a book I didn’t write.
Other people did the real work.
I just held the clipboard.
(So to speak)
Anyway, the book is called “Christian Business Secrets” and it’s a compilation of business ideas, strategies and tactics from some of the savviest entrepreneurs I have ever met showing how they survive (and thrive) in today’s cutthroat marketplace using ancient Biblical wisdom freely available to anyone.
It’s jam packed with info, too.
One of the recurring themes inside is about selling.
Specifically, how far too many Christian entrepreneurs are pathetically weak at selling.
Are extremely timid about pitching.
And, get uncomfortable at the idea of selling something to someone.
IMHO, they’re doing the devil’s work.
Are hurting people.
And, worst of all, don’t realize it.
How so?
Because selling is the most noble and important profession there is. It’s your moral and ethical duty (your responsibility!) as an entrepreneur to get your product (assuming it’s a quality product) into the hands of your market so it can solve whatever problem plagues them.
Think about it:
They’re going to spend money no matter what.
They’re going to buy *someone’s* product.
If they don’t buy YOURS, then they very well may end up buying some piece of crap product sold by a huckster out to fleece them, wasting their money, hurting their families, and continuing to be in pain.
It happens all the time.
In every market out there.
And like it or lump it, if you aren’t combating the shysters by outselling them… you’re doing more harm than good.
Might as well get a job.
(Working for someone who CAN sell.)
Evil really does spread when good people do nothing.
I know this email is gonna rile people up. Some non-Christians will whine about this being (gasp!) religious (which is foolish, this info applies to any business owner), and some of the timid Churchianity Christians will go all passive-aggressive (it’s their M.O.).
Good.
Let ’em squirm while reaching for their baby bottles.
As for the rest?
Those with ears to hear?
Hopefully they’ll sell harder.
Help more people.
And, yes, stick it to the devil.
“Christian Business Secrets” is on Amazon (print or eBook) at the links below.
If you live in the US, download it here:
If you live in the UK, download it here:
Ben Settle
