I gotta make this a quickie today.
So what I thought would be fun is to give you 5 things you can test in your online sales letters that can be a potentially big “booster shot” for your advertising.
Ready?
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1. A TOTALLY different page design
2. Change up your offer
3. Add in scarcity (as long as it’s REAL, not phony)
4. Video summarizing your offer under the headline
5. Remove the deplorable word
The deplorable what?
Well, there is a single word I’d bet your left kidney you are almost certainly using in your direct response ads (PPC ads, squeeze pages, sales letters, maybe even your order forms) that could be hurting your response.
Maybe just a little bit.
Or… maybe a LOT.
Even the old school copywriting masters used this word.
But, usually it hurts your sales.
To find out what this stinky, “dead rodent” word infesting your ads is, see the next Crypto Marketing Newsletter issue.
It goes to the printer tomorrow.
After that, it’s too late.
Get it while you still can at:
Ben Settle
