Got LOTS of subscriber questions over the weekend.

Mostly about the new website change.

Specifically, “Ben, why are you not focusing on copywriting anymore?”

Answer:

I AM still focusing on copywriting in a way.

Here’s the thing:

What a lot of copywriters desperately need to “get” is copywriting is NOT writing. Copywriting is in a totally different league than writing. Heck, copywriting is not even in the same sport as writing.

Yes, writing ability helps.

But FAR more important is your ability to SELL.

To sell in an email, ad or sales letter.

Or to close big ticket deals on the phone.

Or to persuade someone on joint venturing with you.

Or to know how to sell on social media sites without coming off as an obnoxious cyber carnival barker.

And so on.

It’s ALL selling.

The same strategies I use to write ads are the exact same age-old strategies revealed in my upcoming Crackerjack Selling Secrets book.

The same strategies (in many cases) in The Copywriting Grab Bag can be used in tele-seminars, selling in videos, selling coaching services, etc.

It’s ALL selling at the end of the day.

But here’s the thing:

Most people think sales is a dirty word.

Almost like the “f-word” of business.

And who can blame them?

Most people DO come off as hypey carnival barkers pushing some substandard product nobody wants, needs or has any desire to possess.

And my new “mission” is to make sales FUN for people.

To make it 100% ethical and comfortable.

And to help you make mucho buckeroos without using any funky manipulation, stoopid sales tricks or high pressure closes (NONE of which work very well anyway).

Think of it like the old TV show “The Munsters.”

Remember that show?

The whole family were basically monsters — like Frankenstein, the were-wolf, the ghoul, dracula, etc.

And whenever the mailman or the water meter guy or whoever popped in they’d get freaked out by the look of them.

Because they LOOKED like monsters.

Except, of course, for the blonde hottie cousin living with them — Marilyn. Everyone liked and trusted her. Because she looked like a nice, normal person — not a monster.

And that’s how selling is, too.

You can use the lame manipulation, gimmicky, hype-filled tactics everyone on the Internet uses and come off as a monster.

Or you can be like the blonde chick in the Munsters: Inviting, attractive and EASY to talk and do business with.

Anyway, that’s the idea behind the new site.

Stick around and I think you’ll start selling more with less effort.

Ben Settle