Sometimes people ask about my sales letters.
Usually, they want to know where they can find them online so they can “swipe” them (which I HIGHLY discourage, BTW) and probably to get on any other lists. Anyway, one person was recently asking about the The Crypto Marketing Newsletter ad.
He wanted to know why it lacks testimonials.
People asking that are often a bit brainwashed.
They assume testimonials MUST be used, but they’re wrong. Not only are testimonials often ignored but sometimes they even lower response.
Plus, there’s the FTC rules.
They make using testimonials with teeth obsolete.
So online I don’t always use them.
Still, I understand the need to see 3rd party validation. And a while back one of my subscribers, Courtney Houde, made a short little video about it. Courtney writes ads for one of the biggest and most respected marketing training sites on the Internet.
A serious student of the game.
I suspect he doesn’t give testimonials lightly.
You can see it here:
Ben Settle
P.S. To check out the newsletter go to:
Unlike Courtney, I won’t call you a dork for not subscribing.
But, I might for other reasons.
For example…
Lately, a few losers (dorks) have geeked their way in, and I’m thinking of making it harder to join and taking away some of the bonuses people get until they’ve demonstrated they’re serious business owners, and not goo-roo fanboys (i.e. people who join just to get the free stuff, think they can join today and be making a gazillion dollars by next week, etc)
We’ll see.
I’m more interested in quality of subscribers than quantity.
