Let me tell you a story.
Last Summer I co-taught a webinar that was basically doing critiques for customers. And I’ll never forget the one critique where the email said:
“You need this product.”
Our response?
No we don’t.
Quite frankly, unless you sell something that will save someone’s life or something like that, they don’t need your product.
And saying it is pure neediness.
Call it “projection”, if you want.
The customer doesn’t need your product.
But, the signal you are giving off is you need their sale.
Nah boo.
Listen up, listen good, and never forget:
If there’s one thing that will destroy your sales, kill your reputation, repulse people (customers, clients, potential JV partners, even service providers you want to hire) away from you, and reduce your personal “brand” to less than zero it’s being needy.
Now, there are lots of neediness “tells.”
Way too many to cover in this email.
(And yes, almost everyone I see pitching stuff in emails and especially on flakebook are riddled with these tells.)
But, one big one is telling people they need you.
If you say that in your emails stop.
Just… stop.
Starting yesterday.
It comes off as desperate.
It’s a bit insulting.
And, yes, it’s needy.
My “Email Players” newsletter teaches you how to write 100% non-needy emails that people love to read and buy from.
It’s the opposite of needy.
And, the opposite of what most people do.
Subscription info here:
Ben Settle
