Some inspiration today for your bad-self:
When Misty the Ben Settle Show announcer chick first took over that lists daily email writing duties, the first wave of emails she sent me (despite being an “Email Players” subscriber for a couple years and already writing ridiculously profitable emails to her own lists) were pretty much crap. This is something she readily admits to, so don’t think ol’ elBenbo is just being a turd about this. Yes, they were “formally” correct — but there was no fire to them. No individuality. None of the excitement I had seen her write before I knew would be perfect for the podcast list (which is why I invited her to be the email writer in the first place — she’s kinda like a female version of me — only not as nice).
Instead, her emails were all play-it-safe.
Timid.
And, yes, gawd-awfully boring.
*The exactly opposite of how she normally writes to her other lists.*
(i.e. She’s a natural ball buster.)
The solution?
Well, it was kind of like in the movie “The Matrix” when Morpheus was fighting Neo, who Morpheus knew had great power but was holding back. While they’re fighting, Morpheus tells Neo he’s faster than this and to:
“Stop trying to hit me and hit me!”
So it was in this case.
I told her to stop holding back, stop worrying about writing emails in my shadow, and write just like she does to her other businesses.
The result?
Well, she’s been pounding out emails with ease ever since.
We’ve been making lots of sales.
And, she’s been creating a tight knit group of fans who look forward to her daily rants.
Anyway, if you want to write emails like she does, check out the “Email Players” newsletter.
I show you how to control the email game like Neo controls the Matrix — bending words, perception, and how people think about you and your products using just emails each day. It takes work. And it takes an investment of time and money. But, if you got what it takes, you can be banging out emails people love to read and buy from as easily as the rest of my students do.
February issue goes to the printer this week.
If you want in, now’s the time, Neo:
Ben Settle
