This was an interesting question…
“Hello Ben, I enjoy receiving your email daily and have a question for you. Would it make sense for a restaurant to send daily email using stories? The stories would revolve around the restaurants’ customers and all of the customers would end up at the restaurant for one reason or another. There would be a subtle sales pitch in the middle of each story selling the different parts of the menu.”
Yep, mail daily fo’ sho’.
But, I would NOT just tell stories.
I’d switch it up.
A new surprise every day.
Just like I teach in the “Email Players” newsletter.
Only I’d be DOUBLE aggressive sending at least 2 emails 7 days per week — probably even 3 (one for each meal — breakfast, lunch, dinner).
More:
There’d be no “subtle” pitch.
Screw that sideways.
There’s no time to jerk around.
You gotta get those tables reserved.
So, they’d get a new offer each day. A new reason to stop in. A new “excuse” to dine (ideally multiple times per week/day) in my not-so-humble establishment.
Bottom line?
Restaurants, info products… services… it’s ALL the same.
The peculiars are different.
But frequent emails kick gluteus assimus.
This is why “Email Players” is so important. The free “Email Players Playbook” that comes with your subscription, and the monthly ongoing training (which includes different email formats — storytelling is just ONE of many) keep you from ever running out of ideas or different ways of approaching your list.
Next issue is related to this question.
It talks not about a restaurant using email.
But an independent wine maker.
A dude who does over $30 million per year.
JUST using email.
Subscribe here while there’s still time:
Ben Settle
