I’m in the mood for some ego stroking.
You gotta do this once in a while when you’re in direct marketing if you do it right. By “right” I mean you are polarizing, take a stand and, yes, anger certain people who disagree and are maybe a bit mentally off.
So let’s start with this one.
It’s from “Email Players” subscriber Paul Mort:
(A dude who “gets” what it means to be polarizing!)
My man crush on you grows on a daily basis, bruddah.
and my bank account does to, as a result.
Boats and Hoes babycakes!
Mort-dawwwg.
Ahh, yes.
Ain’t nuttin’ like a good ego stroking, is there?
This next one is from my pal, “Email Players” subscriber and one of my business partners Doc Carney (who I had a blast hanging out with last month in Carlsbad, California — along with a couple other bid’niz droogies Michael Senoff and Shane Hunter):
Ben I gotta tell you.
———-
YOUR STUFF WORKS.
———-I did his email and he got a 36% OPEN RATE.
Big deal right?
Well he only has about 600 people on his list, but 214 people opened it and it made him some major money. (I’d tell you how much but let’s just say he doesn’t want me to mention it was probably over $10,000 from an engine overhaul and swap, a transmission job, and some oil changes.
A lot of work, but well worth it.
I mean how many mechanics have a $10K week?
Not that many.
Not. too. shabby. Doc.
Hey, I kinda like this.
Let’s see if we can’t stroke my ego some more…
ben, you’re an asshole. take me off your list.
– Deb
DOH!
I knew all this ego stroking wouldn’t last forever — just too good to be true. But it’s all good, you gotta look at your hate mail after a good ego stroking if for no other reason to keep yourself grounded, yeah?
Alright enough bean soup for the soul.
Here’s what to do next:
1. Go to this URL
2. Read the letter VERY carefully, and if you think you got the right stuff and if it makes sense (i.e. you have a list, you are teachable, you are not afraid of work, etc) subscribe
3. Implement what you learn
4. Make lots of $$
5. Then send me an ego stroke email
Cool?
Word up.
Ben Settle
