Okay, so here’s the scoop:
If you sell or buy anything in the dating niche… or even have half an ear dialed into the popular culture these days… sooner or later you will hear a term called:
“The Friend Zone”
What that means is this:
A guy likes a girl.
Girl decides said guy is not worthy of her affections for whatever reason, so she places him in the friend zone: She’s happy to be “friends” with him, but she finds him as sexually attractive as a garden slug.
Sure, she’ll let him give her his attention.
She’ll let him do stuff for her.
She’ll let him pick her (or her friends) up from the airport, let him help her move, let him listen to her cry on his shoulder about yet another doo-bag that broke her heart, let him listen to all her drama, and the list goes on.
But, she won’t date him.
Won’t kiss him.
Won’t even hold his sweaty little hand.
That’s the friend zone.
And, unless a dude understands what’s going on (most never do), once you get in there you have a better chance of escaping Alcatraz than the friend zone.
Anyway, we have a bit of this online, too.
Except it’s not called the friend zone.
It’s called the free line zone.
The “free line” is the idea where you give lots and lots and lots of free stuff away (often during a launch) so that people think, “zowie! if this is what he’s giving away free, just imagine what’s in the PAID product!”
This creates *some* customers, true.
But mostly, it creates entitled freebie seekers.
(And refunders, but that’s another email…)
People who place you square in the free line zone.
(i.e. they will gladly partake of all your free stuff, but have no intention of buying from you, and why should they if you are foolish enough to give away all your best stuff free?)
More:
Some people think there’s some so-called “law of reciprocity” action going on there, too. Where, because they gave the little freebie seekers on their list something free, they will somehow magically transform into responsible, paying customers who actually want to do something about their problems, pains, desires (whatever it is your product grants), instead of continuously wandering the goo-roo casino raking in all the FREE!!! stuff they can find.
I won’t say this free line stuff never works.
Or, that you won’t make sales with it.
But, compared to selling?
’tain’t even close.
Being a give-away artist is not selling.
And, while certain gurus with huge lists and rabid fans who treat them like the proverbial rockstar (and would buy their grocery list — no sales pitch needed — if offered) can get away with being give-away artists, most blokes I know simply can’t.
That’s why I get so many testimonials that talk about this.
People used to give away hard content in their emails.
They got poor, maybe even decent, results.
Then they use my system and sales explode. Clicks explode. And, yes, the number of people eagerly opening your emails explode.
That’s what happens when you write emails people enjoy reading.
Enjoy responding to.
And, yes, enjoy *buying* from.
It’s what I teach each month in the “Email Players” newsletter.
And, I can teach you, too.
But, only if you’re an investor-minded person. (Not an opportunity-minded person like 99% of people online.) And, only if you’re willing to work.
This ain’t fantasy land.
If you subscribe I expect you to work.
I expect you to write emails every day.
And, I expect you to implement.
Otherwise, you’ll fail.
And, then, what would be the point?
All right.
If’n you want more info, go here:
Ben Settle
