A little while back, I saw a book title by an “Email Players” subscriber and New York Times bestselling author (one of the things that makes best selling books is the ability of the author to write titles that demand attention, and this one has the gift) that makes for a perfect email subject line template.
It’s got everything a great subject line should have:
- Embedded curiosity
- Invalidating enemies (via mockery — one of my favorite ways)
- Uses an emotionally charged word everyone is familiar with (in this case, “Facebook”)
- Perfect for selling against type (which are hard to ignore for most people)
- Crawls right into the psychology of your reader if done right
Anyway, it’s a beauty you can probably only use once per year or so.
(Lest you overuse it)
But, a perfect subject line for when you have to get attention.
A sort of “nuclear option” subject line.
If you’d like to see this template, and examples of how to use it (some of which you can probably just use “as is” depending on what market you’re in), turn to pages 11 and 12 in the October “Email Players” issue which goes to the printer in about 48 hours.
After that, it’ll be too late to get it.
Here’s the link to get your lovin’ while the gettin’s good:
Ben Settle
