One way I’ve been managing to get through so many books & biographies this year is, I always have 3 I’m reading at the same time:

One book is in my office’s bathroom for daily, er, deposits of knowledge.

Another book is on my nightstand.

And, I always have an audio book I’m listening to for when I’m on a 10-mile walk, taking a shower, or simply embarking on a long drive.

The audio book I’m wading through currently is about:

President Andrew Jackson.

i.e. Old Hickory

Despite him doing & advocating controversial things that sound horrifying to people today, there is a long list of lessons to learn about success and business by studying the life of this extremely flawed, but high-achieving man, who was so popular with his fans, the 2 thousand or so people who stormed the White House just to be around him after his inauguration packed the rooms so tightly, they couldn’t even leave except by going out windows. In fact, mobs of people lined up wherever he went, forcing him to sneak out back doors and other such maneuvers, such was his popularity.

One of these lessons of which is how raw Will Power moves mountains.

I wonder if he might have been one of the strongest Willed men who ever lived.

Take for example, the constant pain he was in.

This guy spent a lifetime of engaging in all kinds of conflicts & fights — from his teenage years fighting redcoat soldiers (who butchered people in the most gruesome of ways) one-on-one during the Revolutionary War, to engaging in duels to the death with probably dozens of people, to leading militias, then the US Army, and then the nation itself as President.

All of which took hair-raising tolls on his health, to say the least.

Take the duels to the death he was in.

He got shot and injured at times.

And, thus, had severe lead poisoning much of his life as a result. In fact, some samples of his hair were analyzed 100 years or so after his death, and his body had 20 times more lead in it than what is considered safe.

And that lead poisoning kept him in perpetual agony.

So much so, his soldiers said he was often just 3 steps away from collapsing.

His abdomen was constantly on fire, violently vomiting out of the blue, and shaking and sweating, ready to pass out in the saddle on the way to battles. His temper flared out of control at the slightest thing causing him to blow up at people for little or no reason. And he was often nauseous, bedridden for sometimes weeks, and had written numerous letters about how this was it, he was done, going to retire, etc… only to be back leading another battle to victory over one enemy or another.

He was just someone who refused to back down from a fight.

Or, really, any kind of conflict.

In fact, he thrived on it.

Every time he was bedridden with yet another health problem, thinking he was going to retire (and this was before he was even President), he’d hear of another battle coming up, and suddenly his health and pain levels returned to a manageable level and he’d be off to the races.

It’s why they called him Old Hickory in the first place.

He was not a large, imposing man by any means.

He was tall & thin, and non imposing.

Yet he controlled the minds and Will of other men and armies — including great men of war and politics — who observed his toughness made him like a hickory branch:

Thin and bendable, but hard to break.

i.e. the exact opposite of most people in business or anywhere else today.

Whatever the case, there are many more lessons and insights in this book — including one I talk about in the bonus insert that is going out with the 100th issue of “Email Players”, in the list of the 13 most important biographies I’ve read so far. The volume I talk about in that insert even has to do with how to create a horde of fans who will lift you and your brand almost as high as you want, like Andrew Jackson used to be lifted right into being President — despite being born a common man (he’d be mocked as a redneck hick by the city slickers in New York, especially, today) with no family connections to the political elite.

There are over two dozens books about Andrew Jackson on Amazon.

But if you want the title of the one I am referring to, as well as the other biographies (all just as fascinating in their own ways, in my opinion) I recommend, here’s what to do:

1. Go to the URL below

2. Subscribe to “Email Players” before the deadline Thursday

3. When your newsletter arrives, find the bonus insert and read the biography part, and check it out

To get it while there’s still a wee bit ‘o time, go here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy