I was asked about spam recently on Twitter.
And, specifically, what’s the best way to get spam complaints down.
My first answer (short) is basically this:
Take a swipe out of the ol’ Chicago Democrats’ playbook:
Email early and email often.
Besides that:
1. Bite the bullet — and pay to have your email list scrubbed
2. Write emails correct — the kind people want to read, click, buy from.
3. Follow CanSpam rules — they are surprisingly useful for building, growing, maintaining relationships via email. (That is not why they were written by a bunch of bureaucrats, but that has been the effect in my business over the years, I see no reason that can’t be anyone else’s experience)
4. Sell the relationship not the click — do the former & the latter is more likely to happen in my experience
5. Mail daily — not monthly, not weekly, no just when you have something to launch
Why on this last one?
Because, also in my experience, many if not most people push spam due to legitimately not knowing who you are from not hearing from you — and they’ll be far more likely to use the regular opt-out button instead.
Plus, doing so forces opt-ins to go hot or cold, while turning off the lukewarm.
Lukewarm leads push spam.
Hot leads stick around.
Cold opt-out — usually peacefully.
For more on the how tos of email go here:
Ben Settle
