Finally saw “Kick Ass 2”.

One of my favorite lines in the movie didn’t actually make the final cut (I saw it in the trailer.) And that is when Hit Girl is training Dave (i.e. Kick Ass). And he’s grumbling about the pain, and she says:

“Take your tampon out Dave.”

Heh.

Sometimes I want to say that to people.

Specifically, people who go out of their way to tell me how sucky their lives are and if only they didn’t have _____ (fill in the blank with the challenge) they’d be able to get their online business going and escape their situation.

Kinda sad.

Especially since, most of these “problems” aren’t that bad.

Yeah, they suck.

But, they’re not deal killers.

We’ve all had our challenges.

I wanted to quit so many times I could taste it.

Just one humiliating failure after another.

One frustrating set back after another.

One sleepless night worrying about how I could possibly pay the rent or my bills after another.

I was well over $50k in debt with just a part time job.

The IRS and wolves were at the door.

And, I was technically homeless — sleeping in a cramped little office without a shower or clean water trying to peddle MLM cassette tapes door-to-door and getting constantly rejected, laughed at and, sometimes, even yelled at. My ex-wife and I were driving 100+ miles per day (between getting me to my job and her doing office cleaning gigs) in a lemon car with defective breaks and engine problems (both of which could have malfunctioned at any time — made for some hair raising driving let me tell ya…) while trying to sue the POS car company that refused to take responsibility for it. All this while feeling like a total loser since she had traveled 2500 miles and sold everything she had to be part of my big dream, only to end up living homeless, driving around in a death trap and having to face the humiliation of friends and family who looked at me with nothing but pity, disappointment and, in some cases, a whiff of contempt (for daring to be the one crab trying to escape the bucket — the others trying to pull me back in with their doubting, naysaying and passive aggressive shaming).

It’d have been so easy to quit.

To take a “normal job”

And, settle for being one of the prey instead of a predator.

You know, one of society’s little helpers heroically toiling away for “the man” to collect my 2 pence of pay each day — with a swat on the ass for a job well done, only to come back tomorrow and do it all over again…

Brr.

Gives me the chills just thinking about it.

But, I didn’t quit.

I kept on going.

I continued fighting and ignoring the nitwit crabs.

And things (thank God, cuz it sure wasn’t me) worked out.

But really, my story is soft.

I know people who had it WAAAAAY worse.

(Talk to guys like Doberman Dan Gallapoo or Matt Gillogly for some real horror stories that’ll keep you up at night.)

No, there’s a point to this.

And that is:

Show me someone’s “hopeless situation” and I’ll show you someone else who went through 10 times worse and conquered.

People who also wanted to quit.

Who had every excuse to lose.

And, yes, who longed for the sweet release of giving up.

But, they didn’t quit.

They stayed in the game, anyway.

Sure, they shed lots of tears but they kept that part to themselves. (Take note Facebook drama queens, never let ’em see you sweat).

Instead, they hiked up the skirt.

Strapped on the balls.

And, yes, took out the tampon.

Today?

They’re living life on their terms.

And owe no man nuttin’.

One thing I wish I’d known back in those dark days was what I know about email marketing today.

It’d have shaved years off my journey.

When you understand email it ALL changes.

Suddenly, you go from wondering where your next sale is coming from, to being able to shoot an email out and have sales roll in practically on demand some days (assuming you do them right, and are sending attractive offers to a receptive audience — even email doesn’t let you break that most basic of marketing laws).

Plus, you can start on a shoe-string budget.

(Cost of auto-responder service.)

And, it can happen fast.

How fast?

Well, that all depends.

But when I started emailing using my system, results came very quickly. I went from a few sales of a $97 book per month, to sometimes as many as 1-3 sales per day (give or take — I was admittedly lazy about growing my list at the time).

Others have had similar experiences with my system.

You don’t need a big list.

But, a list you must have.

And you must be growing it.

Don’t have a list?

The “Email Players Playbook” that comes with your “Email Players” subscription includes some cheap ways to build your list if you’re on a tight budget.

It also gives you a 30-day plan to follow.

A plan that works and is proven.

But, at the same time, it’s not for quitters.

Nor do I recommend going into debt to subscribe.

But, if you have a list (even if it’s a small list, and are willing to put in the elbow grease to continually build your list using my free methods), and if you have a product people want, and if you can follow simple instructions, then I believe my system can change the game forever for you.

The only caveat is IF you work it.

It’s not for lazy people.

It’s work.

You have to write every day.

Luckily, it’s pleasant, fun writing.

And, it’s a long term plan.

It’s also as simple as this:

You learn my system.

(You can read the book in one sitting.)

You start sending out broadcasts each day.

If you want, you can then put those emails (as you write them) into an auto-responder to automate it and put it on auto-pilot (as I have for certain products I sell).

But, you must be willing to work.

You must be willing to fight through learning curves.

And, yes, you must be willing to take the tampon out.

(There’ll always be challenges, after all.)

September issue mails next week.

Subscribe here:

www.EmailPlayers.com

Ben Settle

P.S. To understand just how cool the email lifestyle is, realize I’m writing this email in the San Diego airport on my laptop while waiting for my flight.

You can do business anywhere with my system.

Sometimes, even with just a smart phone.

(If you must.)

I have a very simple business model.

And, paying subscribers are eligible to purchase the April 2013 backissue which lays out my entire business model from “A” to zebra.

But don’t let the simplicity fool you.

In fact, the CEO of one of the biggest info publishers in the home business industry was telling me a few months back he’s fascinated by the simplicity of my business and how I run it (and how they are starting to adapt some of the same principles). So while it’s not a magic pill by any means, I do believe it is one of the most simple and effective ways to build an online business there is for the average person who doesn’t want employees or get bogged down in a bunch of overhead, etc. And, of course, who would like to ultimately have a business where you write a an email or two and are pretty much done for the day.

But to get there, you must do lots of “prep” work.

You must write lots of emails.

(Or hire someone else to do it.)

And, you must be a long term thinker.

(With an “investor” not “employee” mindset.)

So if you’re on the fence, don’t subscribe.

If you have to “think” about it, you’re not ready.

Save your money.

But, if you think you’re ready… and if you’re willing to take the tampon out… here’s where to subscribe:

www.EmailPlayers.com

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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