If you got the ballz, I dare you to take this test:
Read the following “winner/loser” thinking list, and honestly assess what your answer would be (i.e. what your current beliefs are about email marketing).
If you get too many (or ANY) “loser” answers, don’t fret.
And don’t even tell anyone.
(It’s nobody else’s business.)
Just change your wicked ways by doing what the winner would do, and watch the money flow like lies from a goo-roo’s lips.
Hit it, maestro:
The loser says “The more emails I send, the more unsubscribes I get”
The winner says “The more emails I send, the more sales I get”
The loser says “This email got a 45% open rate”
The winner says “This email brought in $4,500 profit”
The loser says “I want to be a great writer”
The winner says “I want to be a great marketer”
The loser says “I’ll do what my favorite goo-roo says based on blind faith”
The winner says “I’ll do things MY way based on what experience has taught me”
The loser says, “I’ll ‘reverse engineer’ what others are doing and skip having to learn via investment of money, time and sweat”
The winner says, “I’ll invest money, time and sweat to learn my craft”
The loser says, “I’m going to write my ads with a swipe file”
The winner says, “I’m going to write my ads based on my market intel”
The loser says, “I have read over 100 marketing books 1 time”
The winner says, “I have read the 10 best marketing books 10 times”
The loser says, “I want to ‘manifest’ money by giving away lots of free information”
The winner says, “I’ll find out what pain my market has, and sell them the solution in a way they want to be sold by”
Ok, enough.
Tally up your scores.
How many times have you thought like the loser?
Be honest.
Change what needs changing.
And then, get your bootyus on the “Email Players” subscriber list, and start writing profitable emails using your own personality, experiences and market intel — and not a warmed over version of your favorite goo-roo’s leftovers.
Ready?
Subscription info at:
Ben Settle
