So I read an interesting article last month.
It was in Dan Kennedy’s newsletter.
And, it was by a guy named Dr. Charley Martin — about what he calls “plop theory.” Basically it was about the effects of creating “ripples” when you throw a rock across water. And when you apply that idea to marketing… the more you keep “plopping” messages at your market, the more those plops build up into waves that penetrate your industry and position you in the cat bird’s seat.
He didn’t explain it precisely that way.
But I totally agree with the good doctor!
And this is EXACTLY what daily emails do.
Each is another “plop” on your marketing.
Reminding them of you.
Your business.
And your offer.
They put so much RAW power and energy behind your business that (even if you don’t see the effects right away…) it makes it almost impossible for you to fail long term.
But wait!
Lest I be accused of hype…
I said “almost”, babycakes.
As my favorite golf instructor says…
“You can’t turn chicken crap into chicken salad.”
And if you don’t know what you’re doing, lobbing emails every day at your list could actually work AGAINST you.
You have to know what you’re doing.
Otherwise, you’ll be ignored.
Deleted.
Maybe even reported as a spammer…
The solution?
That’s why I created “Email Players”.
And in the next issue, I’m showing you some very cool ways (based on what I’ve learned from one of the world’s top sales trainers) to use the power of curiosity to create lots of “waves” in your market.
Big, POUNDING waves.
The kind that get you noticed.
Paid attention to.
And, yes… bought from.
Here’s where to subscribe:
Ben Settle
P.S. Speaking of making waves…
“Email Players” subscriber Bob Conroy recently told me about a 40 day email campaign he’s doing using my methods.
A 40-day campaign!
Dang!
That’s impressive by anyone’s standards.
But, you know what’s even MORE impressive?
Just TESTING my methods has so far generated over $152k in sales… which he said is $137k more than their usual once or twice a month email campaigns (his goal is $200k now).
Wild, eh?
Don’t get me wrong.
I LOVE testimonials like that.
But, at the same time, they make me feel so underpaid…
Anyway, here’s where to subscribe:
