Sunday my pal Tim Allen and I played some golf, and on the 3rd hole I dropped some info that, if implemented, will likely bring him an extra 4-figures (and 5 over time) per month in revenue.
His business?
He’s in equipment.
(Renting and selling equipment for contractors, home improvement, yard maintenance, and everything in between.)
And, he just hired a new guy to run the front counter.
(Register, answer the phone, that sort of stuff.)
Anyway, here was my advice:
(Hat tip to Dan Kennedy, read this in one of his books…)
- Have your new counter guy get the name and address of *everyone* who calls in for any reason. Tell callers they will be entered into a drawing or something of that nature as a carrot for doing so
- Give the counter guy a couple bucks for each name/address he captures (as an incentive so he is eager to do it — 20 names per day, for example, would be an extra $40 per day, not too shabby for a counter worker…)
- At the end of each day, have him email the list to a mailing/printer/fulfillment company where they will shoot out a post card immediately for you
- Have the post card offer the person $20 “Allen Bux” — money good for anything in the store — equipment sales, rental, etc, with a deadline attached to it
More:
Keep the names in a database.
And, mail them various offers each month with a reason to come in the store right away. Of course, when the come in the store capture their email address on a note pad computer or laptop so you can bless them with your offers, opinions, commentary, etc via email, too.
“Tim,” I said.
“Yes?”
“Then there will be peace.”
And, I meant it.
Then, I sent him here:
Ben Settle
