A subscriber ponders my sales letter…
QUESTION: Ben, I don’t get what you’re doing with your email course launch. Why do you go out of your way to turn potential buyers away (like the lack of guarantee)?
Excellent question.
Obviously, I want to sell my email course.
(After all, I went through the trouble of creating it and writing an ad for it, right?)
But consider ye this:
My Crypto Marketing Newsletter subscribers ALL had a 7-day window last week to get it at “cost.” In other words, my hard cost to print, package, ship and process it.
In other words, I made zilch on the deal.
Yesterday, I finally did the numbers.
And it turns out a cool 82 people took advantage of the “at cost” offer, which means I probably left between $10k to $20k on the table. (I’m all about putting long term customer relationships before short term profits.)
The point?
Chalk it up to apathy, I guess.
It’s nice if I make lots of the green stuff from it, obviously.
But if not, that’s cool, too.
I created Street-Smart Email mostly because there’s not a lot of quality info about email anymore (the only other course I recommend costs $995.00 and is no longer even for sale), and people on my list were nagging me to do a product.
But I don’t part with this info lightly.
And I don’t want “just anyone” owning it, either.
Which is why, if someone’s got a problem with my buying conditions, tough. As my friend Jim Yaghi says, they can “bugger off.”
The rest of us will just have less competition.
OK, that’s it for today.
The $500.00 off sale is still alive and kicking.
But it ends in a few days.
So if you want in, now’s the time.
Details over yonder at:
Ben Settle
