Once upon a time I received a really cool gift from Gary Bencivenga (universally considered the world’s greatest living copywriter).

It was a 32-page book called:

“Obvious Adams”

It’s a short story about an advertising man who was not the best or most skilled copywriter… but whose ads were ultra successful simply because he knew how to spot the “obvious” solutions to problems.

It’s an absolutely fascinating read, too.

And, it teaches a special kind of “mindset.”

(Not found in other marketing books.)

More:

Even though it’s 98-years old, it’s even MORE relevant today.

Case in point:

At our last “Oceans 4” mastermind workshop we were talking about how to increase conversions to OTO’s (one time offers). And, I kinda just brain farted out an idea to the room.

It was an idea I had long thought about.

And, had always wondered if anyone tested.

(I had never tested it myself because I don’t have a large product line — which it requires to test.)

Anyway, what was this idea?

I can’t say.

Everything taught at Oceans 4 is confidential.

Everything stays in the room.

And, we don’t allow recordings.

But, I can say this:

Daegan Smith (arguably the world’s top list building guy — who attended as our special trainer last time) said this “obvious” idea that, to our collective knowledge, nobody had ever tested, would add at least $100k over the course of this year (he even gave me a nice testimonial saying so).

I know, I know…

I’m being an ad-hole here not saying, ain’t I?

I can feeeeel the anger in you, young Skywalker.

But don’t let it bother you.

Because the “magic” was not in the idea.

It was in the OBVIOUSNESS of it.

There was zero genius behind the idea.

(As much as I’d like to say so….)

Yet, at least 2 other people in the room (including one of the single most successful marketers in the muscle building niche) are enthusiastically testing it.

Anyway, the point?

Everyone seems to teach complicated.

Everyone seems to value complicated.

Everyone seems so easily seduced by complicated.

But the best, most profitable and life-changing marketing ideas are rarely complicated at all — usually, they are simple, easy-to-implement, and ignored by the majority.

More:

That one obvious idea was just ONE of dozens that weekend.

And, it probably wasn’t even close to the most profitable idea — especially compared to the testing data, ideas and real-world tactics flying around the room from the other Oceans 4 guys, the attendees and our other guests… which included companies like the #1 company on Clickbank… Agora Financial (9-figure per year newsletter empire)… a media buyer who buys $10+ million per year in media… the world’s top sales funnel consultant… the affiliate manager for one of the top Internet marketing teachers on the planet… and the list goes on.

These masterminds are just ridiculously valuable.

Nobody can fathom why we only charge $5k.

But, that’s what it is this time.

And, *obviously*, spots are going fast.

(We only allow 8 max in the room).

If you want more info simply reply to this email.

Let me know what kind of business you have (some businesses we can’t allow in — such as businesses that compete with attendees already signed up to go) and any questions you have.

I’ll get you the info you need.

And, who knows?

Maybe I’ll see ya in Austin in October.

But you best hurry.

Giddy-up.

Ben Settle