Time for some marketing “blasphemy”:
You don’t need a “killer” sales letter.
Or, even a good one.
(I’ve made sales with nothing but order forms.)
Why?
Because of email, babycakes.
It does much of the “heavy lifting” for you if done right. And that’s why part of the April “Email Players” issue (where I’m teaching my “get up, write an email, then go play the rest of the day” business model) is how to NOT be a slave to writing a perfect sales letter.
Do email my way and it just ain’t necessary.
Yes, you want a good pitch eventually.
But in the beginning speed is of the essence — not perfection. And this is where “the 15-minute sales letter” comes in to play.
I didn’t invent this format.
And, admittedly, don’t use it.
(Since I already know how to write sales letters.)
But if I was starting out?
Or if I didn’t want to invest in a copywriter (yet)?
I’d be on this 15-minute sales letter like white on rice. And the reason why is because it’s so simple even the n00biest of n00bs or the illiterate haters who mail me incomprehensible complaint mail can do it. And yet, it’s so effective, I know someone who does it in conjunction with my email methodology and kills it in sales.
Anyway, my business model is all about SPEED, baby.
Speed of learning.
Speed of implementation.
And, yes, speed of getting paid.
Oh, and speaking of speed…
Time’s running out if you want the April issue.
It goes to the printer in about 48 hours.
Zip on over here to subscribe:
Ben Settle
