Here’s a great question that rolled in…
“Ben, does your method for doing emails work for consumer markets as well as it does for business-to-business markets? Thanks.”
Survey says…
Yeppers.
I don’t do anything different.
Actually, that’s not 100% true.
I do spend more time writing to this particular list, since y’all have higher standards and certain expectations than other markets I write to.
After all, lots of actual writers on this list.
Lots of bloggers, too.
And, of course, copywriters.
So I put more time in these emails — roughly 15-20 minutes a pop.
Other markets are MUCH faster.
Take the weight loss market.
I banged those out in as little as 4-8 minutes.
(I once timed it.)
Plus, I didn’t even do a second draft.
It was just sit, type, send.
(Spelling and grammar errors left in tact.)
And in another market I sell in with email (a male health niche) I rarely spent more than 8-10 minutes on each of the 94 emails sitting in the auto-responder.
Hey, I’m all about SPEED, baby cakes.
Like Dan Kennedy says…
“Money is attracted to speed.”
If you know what you’re doing, you probably won’t make many more (or any more) sales spending 70 minutes on an email than if you spent 7 minutes on it.
So to answer the question:
I don’t do much different.
But I do spend a bit more time on this list.
Anyway, if you want to learn how to write emails quickly and consistently like this, check out the “Email Players” newsletter and apply the teachings.
It ain’t rocket science.
(If it wasn’t SIMPLE, I wouldn’t bother doing it…)
But, there are some moving parts.
Here’s where to go next:
Ben Settle
