The other week I brain farted out 9 words:
(in an email)
“If it ain’t fun to write, toss it out.”
“Email Players” subscriber Andrea Tomio replied:
“And there are people that say you don’t give “value” in your emails. I own all the major email marketing courses (paid lots of cash for them) and NOBODY is saying the above. (potentially worth more than the price of a whole course). Plus your email players book and your newsletter were the only ones than motivated me to actually implement (because of simplicity).”
’nuff said.
Another brain fart:
It endlessly amuses me how many people are infatuated with complicated, and stubbornly insist they won’t succeed unless their business is wrapped up in a 17-step sales funnel, run by multiple “tech-unfriendly” shopping cart programs that need professional programers to manage, hooked up to half a dozen different split testing and analytics programs, all being overseen by a high priced coach and judged by the random opinions of an even higher priced mastermind full of people who aren’t even in the same market as them.
When, in many cases, it’s the simple & *actionable* things that have the most impact.
All right, enough amusement for my soul.
On to the important stuff.
The sales pitch:
To start learning the simplicity of making a ton of sales using easy-to-write, plain text emails people love to read and buy from, check out the “Email Players” newsletter right here:
Ben Settle


