When I say orc, I am talking about online trolls.
The way social media, anon posting, etc has grown, you almost have more trolls than normal people roaming the internet at this point. And this is especially the case if you have any kind of presence. If you don’t deal with them now, you will, and it’s just a matter of time.
Some of them are extremely nasty too.
If you’re lucky they’ll merely slander or flame you.
But more and more… and this especially true of political trolls… the favored method of choice is becoming to dox, swat, cancel, or, in some cases… even try to kill you or your family.
The best course of action is to usually ignore them.
The troll pathology is as such where they need to feed.
And if you don’t feed them (with your attention) they eventually move on.
But, in some cases, ignoring ain’t enough. And, yes, police reports have to be filed. Those are the extreme ones of course and a small minority of trolls. And you’re better off talking to a lawyer or your local police about them.
But the rest?
The 80+ percent of trolls?
The ones who are otherwise harmless & toothless?
Why, they were put on this earth for your business to profit from, in my opinion.
My motto is never to look a gift troll in the mouth.
One ankle-biting troll, for example, has resulted in a huge uptick in new BerserkerMail clients after blatantly lying about us on social media last year — not just in direct sales (gave me a whole week’s worth of email fodder to promote the platform)… but one of the emails I wrote dispelling this dork’s lies about us led directly to being invited to speak to the great Brian Kurtz’s mastermind not long after (which has led to multiple new Email Players, BerserkerMail, and other customers)… and, most recently, turned into an idea for an entire course we’ll be selling, that can lead to many more BerserkerMail clients over time, not to mention more sales, more influence, more affiliates wanting to work with us (which can lead to a ho’ bunch more sales, influence, etc), and more engagement with the platform.
Trolls are truly a gift if you know how to exploit their low IQ attacks.
And the worst thing you can do is try to make friends with them or get them to “like” you.
They won’t.
I would argue they can’t, even if they wanted to.
After all, they don’t even like themselves.
If they did, they’d focus on their own businesses instead of trolling.
The pathology of the troll is something I’ll be going deep into next year, as I have been coming up with all kinds of new ways (beyond even the ways I teach in my Copy Troll book) and using them to make all kinds of new sales for your business.
In the meantime, realize this:
The age of the troll is a boon if you know what you’re doing.
And, one reason they’re so useful is:
Email.
Publicly spanking trolls, profiting from trolls, mocking trolls in email… can be pure fun for you.
And it’s also good sport for your list.
Plus, it’s good business for your accountant and banker.
I have lost track of all the sales — direct and indirect — I’ve made from these idiots.
All right enough.
More here:
Ben Settle
