Yesterday’s “newbie” email prompted some questions.
One of which was quite intriguing:
“Ben, so many ‘how to get started online’ products really sound great. They all have lots of testimonials of people who claim to do well and I see people talking about them in forums. I just don’t know which ones to trust or not. How do you judge products like this before buying?”
Now that’s an interesting question.
I’ve certainly fallen for my fair share of bunk.
Frankly, I did not have much money when starting out, so the learning curve as to what was for real (and WHO was for real) and what was bogus (and WHO was bogus) didn’t leave much room for error.
And you know what I learned?
To simply buy from the ads with the least empty hype.
And by “empty hype” I mean bragging, boasting and (especially) big income promises without backing anything up (and no, I don’t count “bought and paid for” testimonials or photoshopped screenshots of bank accounts as backing anything up).
This rule of thumb has saved me mucho dineros.
In fact, it’s not just my criteria for buying info products… it’s also how I buy other things, too (it’s even how I decide who to vote for in some cases).
So anyway, there’s my answer.
When in doubt, take the path of least hype.
Ben Settle
P.S. The next issue of The Crypto Marketing Newsletter goes to print next Thursday (April 1st). It’s all about a sneaky way to legally, ethically and shamelessly exploit President Obama (and any OTHER politician you want — regardless of political party) to get more website traffic, build your credibility (big time) and, yes, make more of the green stuff.
I’ve been itching to teach this for a long time.
But never found the right venue for it in until now.
To subscribe in time to get this issue, zip on over to…
