Here’s a “timely” story:
After last Sunday’s “Ben Settle Show” podcast (where I talked about paying yourself in terms of time amongst other things), a dude told me about his adventures at a IM seminar once. Apparently, a bunch of people were going to eat during a break at a restaurant a mile or so away from the seminar. And, when they walked outside everyone whipped out their phones and fiddled with their Uber apps. Uber, of course, being the newest bright shiny object for transportation. Apparently, it’s better, faster, and cheaper than Taxis and, well, everyone’s doing it, so it must be the thing to do, right?
Well, not so fast, Chachi.
In this case, it was the opposite.
This person said they all waited some 15 minutes or so for someone from Uber to pick them up, yet there were 3 fat yellow Taxis right. in. the hotel. drive up. waiting there to take them anywhere they wanted to go.
“But Uber is really cool and cheaper than taxis,” one of them said.
Sigh.
Look, I have nothing against Uber.
That’s not the point here.
The point is, here was this small crowd of successful Internet marketers who thought saving 80 cents or whatever was more valuable than their time. Yes, I know it was just 15 minutes. But it’s not the amount of time that’s the problem here, it’s the corrosive affect not valuing time has on people.
This mindset carries over into business, too.
I see it all the time.
Like people who spend weeks screwing with their wordpress instead of hiring it out to a trained pro to “save money.” Or the schlub who spends hours each month trying to do their own taxes and bookkeeping instead of having someone who’s versed in the ways of the IRS and audit/asset protection do the deed to, you know, “save money.” Or the newbie who changes his own oil, mows his own lawn, and sprays his own yard for bugs (instead of outsourcing these tasks to experts at these things) to, you know, “save money.”
And so on, and so forth.
All that time is gone.
Poof.
You’ll never see it again.
Unlike spent money, you cannot “make” back spent time.
You can only spend it.
And, when it’s gone, it’s ain’t returning.
Anyway, I know this falls on mostly deaf ears.
But, it’s the one or two people who take it to heart I care about.
The rest of y’all?
Well, go ahead.
Keep stepping over dollars to pick up pennies.
Those of us who value time will see you from the top…
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Anyway, that’s that.
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Ben Settle
