One of history’s coolest marketers is Bruce Barton.
Back in his day (early to mid 1900’s) he was a household name, a giant in the advertising business and even an advisor to presidents.
And he was an kick bootyus teacher.
One of his best teachings (in my humble, but accurate, opinion) was in a 1924 radio broadcast about when the Biblical patriarch Joseph was the second in command in Egypt.
Joseph was “it.”
Egypt’s top dawg.
Everyone was commanded by Pharaoh to follow his orders and his name was as familiar to every Egyptian man, woman and child as their own, until…
And Joseph died…and there
arose up a new king over Egypt
which knew not Joseph.
(Exodus 1:6-8)
Boom!
In a matter of a couple decades, all Joseph’s power, prestige and name recognition vanished like a fart in the wind. He went from being “the man” to being a footnote in some hieroglyphic somewhere — completely forgotten.
There’s a ginormous lesson here for entrepreneurs.
And that is this whole idea of how easy it is to be forgotten.
Happens ALL the time.
One day you’re “Joseph” and everyone in your market knows who you are… the next they’ve forgotten you or have found a new king to hang with (and buy from).
Anyway, this is why I’m so big on email.
When you do it right, it’s almost impossible for your list to forget about you (in fact, you’ll many times make “top of mind” status).
Yes… I’ve beat this drum to death this week.
But this is the #1 skill to have, IMHO.
Nothing else even comes close.
More:
An arguably more important lesson from the Bible you can apply right away is in the good ol Book of Revelation.
One of the most profitable lessons I ever done learned.
And, guess what?
I reveal what it is on tomorrow’s “Ben Settle Show”.
So sit tight my little droogling.
It’ll be here before you know it.
In the meantime, listen to past episodes here:
Ben Settle
