Recently I watched a kick assimus documentary.
It was about Stan “the man” Lee — who created characters like Spiderman, Hulk, Ironman, Daredevil, The Fantastic Four (and a gazillion others…) And he was talking about how, early in his career, his publisher only sold comics based on trends — what was selling by other comic book publishers at the time.
So, for example:
When westerns were selling, they did westerns.
If the trend was romance, they did romance stories.
If it was war stories, they did war stories.
Problem was, Stan wanted to write super hero comics and not a bunch of girly men books about romance or whatever the trends dictated. And so he was “this” close to quitting and doing something else.
Then his wife (the original Nerd Girl?) stepped in.
She knew he was quitting anyway.
So she suggested writing one last story the way HE wanted to and get it out of his system.
Stan agreed and wrote the first “Fantastic Four” issue.
The result?
People loved it!
Sales went through the roof!
And it was (quite literally) a multi-billion dollar decision that spawned the entire modern super hero comic book industry, along with its resulting movies, TV shows, toys, etc.
The point?
Don’t be afraid to think outside the box.
Or to go against what the rest of your industry is doing (especially how they are advertising or what they are selling).
Yeah, it’s risky.
But anything worth doing is ALWAYS risky.
So no need to be a wuss about it.
Ben Settle
P.S. The upcoming December Crypto Marketing Newsletter issue is all about an “outside the box” way to do Google AdWords (used by computer scientist and AdWords super star Jim Yaghi) that mainstream Google goo-roos either don’t know about or purposely don’t talk about (not sure which).
Plus, it’s got some other (non PPC) goodies that can immediately drive up anyone’s response (including a doozie of an idea that blew me away when I heard it and prompted me to immediately tweak my ads).
IMHBBO**, it’s “must reading” if you want traffic.
Subscription info at:
**In my humble but biased opinion
