The May “Email Players” issue goes to the printer tomorrow.
Here’s what’s inside:
- Proof that high open and click rates not only don’t mean higher sales… but can even mean LOWER sales. (This is straight from the testing labs of a computer scientist and the CEO of one of the biggest direct response companies on the Internet).
- How to “arrange” it so clients never even think of leaving you. (And no, this has nothing to do with being the best at what you do.)
- What the great ad man David Ogilvy would tell clients (word-for-word) who tried dictating how to write his copy.
- The #1 most “politically incorrect” way to attract (and keep) the best clients and customers into your life. (Sadly, most readers will not do as I command in this issue, but I predict the few who do will see an increase in not only sales, but peace of mind, too…)
- A “counterintuitive” buyer psychology secret that can quickly give you top-of-mind status in your market.
- What never to say when starting an email. (Far too many people start emails this way and it makes them look like complete pansies, killing their sales.)
- A tried-and-true “troll management” technique for dealing with mindlessly negative people on your list.
- How to profit from your product’s flaws.
- Why the best clients & customers WANT you to be an asshole sometimes. (Whether they admit it or not.)
- A secret way to use movies and TV to (1) get yourself “stuck” in your market’s head so they always remember you… (2) entertains your list… and (3) can help your sales over time. (Hardly anyone does this — but those who do often have extremely powerful marketplace positioning.)
- How to use twitter to write tons of emails your list will love reading (day after day), being intrigued by and, yes, buying from.
- How to use celebrities, giant corporations and even politicians to position yourself as a leader in your niche (without them necessarily even knowing about it).
- Advice to a major steak seller nearly anyone who uses email can profit from.
- And more…
Today’s the deadline to get in on this issue.
Get your lovin’ here while you can:
Ben Settle
