Let me tell you a story.
A while back someone started complaining to me that my emails lack “value.” This fine upstanding citizen of the goo-roo fanboy club thought I should give him more advice, knowledge, lessons, and content.
All free, of course.
And, I guess, just because he’s a special snowflake who deserves it.
Anyway, here’s why I bring it up:
Value is important. Demonstration of your knowledge is important. And, yes, being a good communicator is important. But, know what’s even more important?
The *relationship* with your list.
In fact:
Want higher open rates and clicks and sales? Want to sell tons of your products/services even if your copy is weak? Want an audience that has your back when some coward lies about you on a forum while high as a kite in his mom’s basement watching pourno videos and eating cheetos? Build a stronger relationship with your list. All the tactics you learn, all the demonstration of your knowledge, all the cool subject lines and copywriting tricks pale in comparison to having a strong relationship with your list.
And just to be clear:
When I say relationship, that doesn’t mean they will love you 24/7. Even family members, spouses, and siblings fight and disagree. But at the end of the day, they have each others’ back because of the relationship.
So it is with your list, too.
If you have a strong relationship with your list they will hear you out.
Give your offers a fair look.
And, if you offer something they want and need, eventually buy.
Anyway, if you want to learn a very simple way to build the kind of relationship with your list that all these so-called “relationship marketing” experts suddenly popping up all over social media can only dream of, then make sure you subscribe to “Email Players” immediately. The last few pages of the upcoming May issue contains a 10-point lesson on *exactly* how to build this kind of relationship with your list.
Ain’t nothing fancy about it, neither.
In fact, it’s laughably simple.
(Yet hardly anyone does all 10 of these things, go figure…)
Subscribe here to get it in time while you still can:
Ben Settle
