More on yesterday’s “death of email” email:
One of my favorite facebook people in my elBenbo’s Lair group Shawn Lebrun says:
You’ll probably remember in Gary Bencivenga’s course… where he said using “The Case Against” and then finishing the headline with an opposite viewpoint than what MOST people have in that market.
And the curiosity of it gets enough people to check it out.
If I remember right, Gary said this contrarian viewpoint of a headline was always one of the best performers”
“Top Medical Expert Makes the Case Against Vaccines”
or whatever.
To sell, you gotta get noticed. To get noticed, you gotta stand out.
And to stand out, zig when the entire herd zags… ala “death of email”
That’s my 2 cents, which ain’t worth a nickel. Yeah I suck at math.
I totally (hellz… even totes!) agree 100%.
I thought Dan’s email was brilliant marketing, just a bit ironic, that’s all.
I do that sort of “case against” thing all the time, too.
But I don’t recommend using the dead medium to tell people that medium is dead. If nothing else, it opens the door to little bastards like me ribbing someone about it. Of course, the body copy can spin things in a way where it all makes sense, i.e. “I can show you a secret way of doing email that is still alive…”, and that’d be a different story…
And lest anyone think I’m immune to being called out on these things:
When I first launched “Email Players” as a print newsletter people were on me about that.
“Ben, isn’t that a disconnect?”
“Wouldn’t sending it via email make more sense?”
And so on.
Very good points, which, of course, I addressed via email.
Anyway, I’ve done some asking around and the word around the campfire in my circle (which, admittedly, is heavy user of email marketing) is sales have never been higher.
You do what you want.
But me?
I’m gonna increase my email efforts.
You can learn my wicked emails ways my boys and ghouls are using here:
Ben Settle
