In this magic 92nd podcast episode Producer Jonathan and I get down ’n dirty about when and why you should (and when and why you shouldn’t) track email opens rates.

We also rap about:

• Why tracking email opens for most people is about as useful as tracking website “hits” (which is an acronym for “how idiots track success”).

• Why the silly myth that more opens automatically equals more sales is harder to kill than a vampire. (To make sure this myth dies, Producer Jonathan and I decided to stake, behead, and stuff this myth’s mouth with garlic just to be sure its dead.)

• Why computer scientists and engineers laugh at the idea of “scientifically” testing emails.

• An “inconvenient truth” about just how unreliable email open rates are that recently came to light int the news about Apple Computer.

• Why even spammers who get obscenely high opens still get few sales.

• The 4 times when you SHOULD definitely test open rates.

• A secret way of using open rates to come up with super profitable product titles.

• What to check if your open rates suddenly drop out of the blue.

• A little-known way to use open rates to wipe out spam complaints. (I learned this from a guy who has a 2 million+ list, if you’re really worried about spam complaints do this and watch them drop like a politician’s pants at a brothel.)

• The single best way to (1) reduce spam complaints to near nothing and (2) get people actually *thanking* you for sending them pitches by email.

• What producer Jonathan tracks in his emails that is far more important than opens, clicks, and, yes, even sales. (If you do this your sales will go up anyway.)

Anyway, a merry time was had by all.

Download your open rate-love here:

www.BenSettleShow.com/antipreneur

Ben Settle