Last month I finally ate at a Benihana restaurant.
(Yes, I know I’m late to this party, shush.)
And, I must admit, I was fascinated by the kind of talent it must take for the chefs to do what they do without losing a finger or accidentally impaling a customer’s eyeball with a steak knife. I watched this bloke work what looked to me like magic with the food and cutlery.
It was like watching a magician.
And then…
He started talking.
Just wouldn’t shut up.
Was one badly timed and executed sarcastic joke after another. At one point I had to use a few techniques I use to shut people up on social media who act like idiots on the guy, just so I could enjoy the meal and experience.
(I always say nothing will ruin a good meal like dumb people.)
Anyway, here’s why I bring this up:
I couldn’t help but be reminded of how much this was like a super talented copywriter or email writer who can dazzle someone with all kinds of persuasion and sales choke holds… only to have the entire sale ruined by a crappy offer. The offer is 40% (some say 30%, tomato to-MAH-to) of the battle. Without a good offer people want even the most talented copywriter is dead in the water.
Too basic for your advanced marketing bootay?
Tough.
We can never get enough of the basics.
And, I daresay even the Benihana chefs practice their basics each and every day.
It’s also why, in the August “Email Players” issue (which goes to the printer in less than a week) I show a very basic (yet hardly anyone I know of does it) way to do daily emails, podcasts, articles, videos, etc without slicing and dicing and chopping and chipping at your brain.
It’s VERY fundamental stuff.
Yet, again, I would be that chef’s left testicle you aren’t doing it.
Subscribe before it goes to the printer here:
Ben Settle
