So I recently did the unthinkable:
I took on a copywriting client.
Yes, even though I despise doing client work (prefer to be my own client and work on my own projects only) and even though I haven’t done a client project in about 5 years. I was actually hired by the copywriter who was supposed to do it to just consult but ended up taking it over and doing it all (except the product research — i.e. I didn’t even personally go through the product, someone else did and then told me what it said). Reason why is, I’m pals with the client, had this “bug” to make sure it kicked bootay, and, of course, because elBenbo is a dictator at heart.
Anyway, the result?
Well, as of the time of *this* writing:
It was launched on a small scale to ice cold leads.
And, it is nabbing a whopping two sales per day.
Ooh.
Not much to write home about is it?
Unless, of course, you take off the goo-roo fanboy hat and look at the context and numbers. It’s a $997 product and ye olde client is spending just $150 per day in ad spend. Thus, he’s making $1994.00 per day. Of course, he’s gonna ramp that spend up and scale the crap out of it and, if it stays like this, it’s game over.
Nobody will be able to touch him in that market.
(With his competitors scrambling to catch up and looking like wannabes.)
Why am I telling you about this?
I mean, really, who cares?
Mayhaps you should.
At least, if you are frustrated with copywriting, overwhelmed with the process, and want to write ads in just hours that bring in world class results without having to be a “world class” copywriter.
Here’s what I mean:
I wrote that letter in probably less than 10 hours (market research, writing, and editing). And, I did it without even seeing the product… without spending weeks and months slaving over my computer… and without losing so much as a minute of sleep over it.
I didn’t obsess over the headline.
Didn’t worry about the “writing.”
And, couldn’t have been bothered to stress over it in any way.
Yet, the client is making almost $2,000 per day just in the *testing* phase using the letter, without me having to lose months of my life sweating over every jot and tittle like a lot of copywriters do. Instead, I simply used my Copy Slacker method that I have used for every ad I’ve written in the past decade — including on ads that have been controls for 8 years straight.
Moral of the story?
The Copy is only 20% of the battle here.
(I don’t take credit for all these numbers by any means.)
But, if you know your market, know how to structure a pitch, offer something people want, have a great product, and generate quality traffic (all of which is more important than the “copy”)… then this is what a Copy Slacker-created sales letter can do.
And, it can do it without you having to be a great copywriter.
(I’m certainly not one.)
To learn my Copy Slacker system (it only takes about 4 hours) go here:
Word up.
Ben Settle
