Once upon a time, a girl in a bar almost threw a drink in my face.
Now, almost one year later, she is using my wicked ways to grow her business. In fact, “Email Players” subscriber and freelance copywriter Mandy Marksteiner happily proclaims:
Earlier in the summer I applied for the NM Marketer of the Year award being given by the Albuquerque Power Circle (a direct response marketing group). The biggest thing that I did for the application was print out all of the emails that I sent to my list, and put them into a big binder (it was 275 pages) and make a cover. Anyway, I just found out that I am one of the finalists and so I’m going to give a presentation about my emails to hundreds of business people. I don’t know if I would have even applied for the award if I hadn’t been brainwashed by you.
And then, not long after, she reports what happened:
Hi Ben,
Just wanted to let you know that I did not get the award, but I did get some calls after the presentation, a bunch of people joined my list and I got interviewed by a college student who works at the newspaper. I decided to turn it into an opportunity. I’ve been writing emails about the other presenters… explaining what marketing systems they put into place and letting my subscribers know that I can help them make something similar.
During my presentation I mentioned your idea… turning people’s problems into villains and writing about them in the emails. One person in the audience said that she found that really helpful.
As I told her, awards are usually not won by the best.
(Most often, it is butt-smooching and PC that wins awards, not results.)
What’s more important is this:
My methods go far beyond just making sales with email.
The other business deals, connections, market place positioning, possible speaking jobs, client gigs, potential joint ventures, etc that people tell me come from being in the paid version of my Horde (my “Email Players” subscribers) and implementing what I teach make up one long, but distinguished, list.
The October issue goest to the printer in just a matter of days.
To get in on it in time, go here today:
Ben Settle
