Back in 1992 a young copywriter took the direct mail world by storm.
He went from a complete “nobody” people actually avoided at direct marketing conventions… to having a control for one of the biggest newsletter publishers in the country.
A control so strong it lasted three years before being beaten by the legendary copywriter Eugene Schwartz.
Then, six months after that, this young copywriter again re-took the control from Gene.
Anyway, the copywriter who wrote this ad is Doug D’Anna.
The name of this blockbuster control package is “The Great Retirement Betrayal.”
And last year Doug released a DVD where he analyzed his ad to a group of newsletter publishers he calls:
In addition to his 30 minute speech, it also contains the actual control piece as well as a workbook with several advanced (and not commonly taught) copywriting tips and commentary.
By the way, I do not make a dime if you buy this DVD.
But I wanted to tell you about it because not only is it an excellent swipe file resource, but there isn’t an ounce of theory or “fluff” in it.
It’s pure red meat you can pick up and run with no matter what kind of ad you’re writing now.
If you’re interested you can check it out at:
Ben
One more thing…
Doug was gracious enough to let me interview him last year and I used to give it away free on this site. However, I recently decided to remove it (it’s just way too valuable to give away) and make it a part of my currently-being-revised Copywriting Grab Bag book.
To be notified when it’s ready (I’m still writing the ad for it) go to:
