We’re doing things a bit different this week on the podcast.

Instead of me blabbing away like a lunatic, Producer Jonathan and I decided to interview one of the “founding fathers” of Internet marketing about copywriting, seeing as how our guest is also one of the world’s best copywriters. (Just one of his ads dragged in some 8-figures before it ran its course). In fact, our guest has gotten “fan mail” about his copy from guys like Gary Bencivenga (universally considered the world’s greatest living copywriter) and the late Marty Edelston (founder of Boardroom, who worked closely with pretty much every top A List copywriter you can think of, and even “discovered” many of them). Our guest is also written about in Dan Kennedy’s magnificent book “The Ultimate Sales Letter”, too. And, when Agora Publishing (9-figure per year direct mail giant) needed someone to teach the first (and most important) lesson of their advanced copywriting course… the first two people they called were the legendary Jay Abraham…and this man I talked with.

More:

He’s also someone I had a chance to learn a lot from early in my copywriting adventures after he hired me to write an ad and brutally critiqued each draft, until my fingers dang near bled from typing.

Anyway, we ended up talking for almost two hours.

And so, we have chopped it into 4-parts.

We’ll be releasing a new part starting today.

And, another part each day through Sunday.

Incidentally, this first part is all about headlines, and it turned out to be one of the best, and most intense discussions on the subject I’ve ever heard.

To find out who this dude is, go to:

www.BenSettleShow.com/antipreneur

Ben Settle